Practical support and tools, based on Triducive’s experience of over 100 advocacy-developing campaigns with business teams in healthcare.
Any market in any sector is fundamentally comprised of a network of stakeholders, whose behaviours define choices, purchasing decisions and consumption of products or services. The driver of these behaviours is a complex mix of what’s needed, the benefits offered by a product/service, previous experience, wider constraints, perceptions, or conventions, and increasingly often, the social influences across the individual’s network on both what’s needed and what the solution could be.
The social influence exerted across healthcare stakeholder groups is perhaps even more evident than in many other sectors with multi-disciplinary teams working across multiple areas of expertise. All stakeholders sharing some of the same objectives (usually patient-oriented outcomes) but each with other varying aims.
The Need for Healthcare Advocacy
The healthcare environment is growing in complexity; demand for trusted data to demonstrate value increasing at a time where potential for businesses to communicate directly with stakeholders in healthcare systems is diminishing or, at the very least changing. The need for the voice of external advocates who can help communicate/reinforce important messages and share vision and experience around patient care is becoming more pronounced.
In this context, the power of external expert advocacy as a core strategy to communicate and support behaviours amongst target audiences is difficult to ignore. The quest to develop a group of experts willing and able to convey data, experience and perspective that aligns with brand strategy to peers and others is a challenge that requires vision, planning and a durable commitment.