Triducive medical communications are driven by a core purpose, action-oriented, and focused on behaviours. An example of this was when a client sought to help accelerate changes to the pathway for a severe respiratory disease and reduce time for work-up of appropriate patients for advanced treatment and patient care.
For these changes to happen, the stakeholders whose behaviours would need to adapt most were commissioners (national & local) plus specialist clinical leaders.
The campaign strategy involved a multidisciplinary amplified consensus focused on defining new standards and expectations at the core. This provided the motivation to act – clear, expert recommendations based on 117 responses from peers and patients involved with managing the area. Education to empower the key audiences was provided through publication of the work in a high impact factor peer-reviewed journal and driven by advocate-led video and meetings materials. The support to change was added by way of practical, model pathway tools to illustrate to commissioning audiences how the changes could be made in practice.
This campaign helped lead directly to:
- adoption of the treatment area within the accelerated access collaborative
- local service redesign whereby the patient journey was shortened
- the associated patient organisation to hail this as ‘a great piece of work’.
See the full case study here.
Learn more about amplified consensus here.