Delivering Change in Healthcare
The healthcare environment is growing in complexity. The demand for trusted data to demonstrate value is increasing at a time where potential for businesses to communicate directly with stakeholders in healthcare systems is diminishing or, at the very least, changing. The need for the voice of external advocates who can help communicate or reinforce important messages and share vision and experience around patient care is becoming more pronounced.
In this context, the power of external expert advocacy as a core strategy to communicate with and support behaviours of target audiences is difficult to ignore. The quest to develop a group of experts willing and able to convey data, experience and perspective that aligns with brand strategy to peers and others is a challenge that requires vision, planning and a durable commitment.
Triducive use a simple framework for healthcare advocacy development that guides our work in this area.