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Watch our Webinar on Market Shaping for Pharma & MedTech

Market Shaping For Pharma & MedTech: A new framework for successful implementation

1st November 2022

12.00PM – 12.45PM GMT

Triducive are delighted to share a recording of our free webinar that took place on Tuesday 1st November 2022 at 12pm. We joined experts Nick Williams and Dal Singh for a lively discussion and interactive Q&A on the topic of market shaping. Using a framework adopted by international policy organisations and examples from outside and within healthcare to bring it to life, the webinar provides an approach that can be used for successful market development activities.

The webinar is designed for leaders from across the cross-functional team, at local, regional or global level. We think that market access, marketing, medical affairs and policy leads will be particularly interested in the conversation. Complete the form to watch the webinar on-demand.

The format of the webinar will be as follows:

  • Introductions: Dal Singh
  • Market shaping framework & principles: Nick Williams
  • The framework in action, in healthcare: Dal Singh
  • Q&A: Nick Williams & Dal Singh
  • Summary & close: Dal Singh


About our speakers

Nick Williams – Managing Partner, Triducive

Keynote Speaker 1

Nick spent most of his 20-year industry career at Novartis, Schering Plough and MSD where he built a range of commercial experience across multiple therapy areas. Leading and working within national and international teams he gained significant expertise in marketing, market access and strategy. Nick has a passion for making things happen through healthcare communications across a variety of settings, treatment areas and geographies.

Dal Singh –
Director, Triducive

Keynote Speaker 2

Dal is an experienced commercial leader within healthcare extending over 20 years across a variety of roles across multiple therapy areas, primarily for Schering-Plough and MSD.  A pioneer of Agile approaches to optimise marketing effectiveness within MSD, including market-winning product launches.  Since 2020 as head of client services at Triducive Dal has brought this focus to ensure that we consistently help clients achieve greater relevance within complex health systems.

Watch On Demand

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About Triducive

We combine healthcare sector experience with expertise in delivering structured expert consensus to create clarity, energy and advocacy around the factors that drive decisions, to create change. We are proud to work with industry, academia, clinical experts, policy makers and the third sector to help get better decisions made and implemented.