So you’ve achieved consensus with the Delphi method. What next?
The Delphi method, a structured technique for eliciting expert opinions, has emerged as a valuable tool to guide policy in many fields. Increasingly, it is used by the healthcare sector to inform decision-making, particularly when clinical trial research is challenging or limited.
Triducive specialises in consensus-led evidence that gets published and supports positive change for patients all over the world. While our extensive offering starts with generating expert opinion data, it doesn’t end there. What comes next is just as important to achieving your objectives such as:
- improving equity of access and uptake of products
- supporting national and local guidelines
- improving clinical practices
- contributing to the revision of referral pathways
Triducive offers curated communications programmes – across content, media, policy, social media and events – to build momentum in the decision-maker community and turn research into action.
Delphi method & evidence-based communications campaigns
In today’s complex healthcare landscape, effective communication is essential to drive meaningful change and improve patient outcomes.
Once a Delphi method process has been completed – consensus reached, and clear, actionable recommendations established – these results can be leveraged to campaign for change.
We employ a three-stage process to do so:
Developing a bespoke campaign strategy following the use of the Delphi method
Based on the objectives of the project, we craft a bedspoke campaign plan, tapping into the messages and channels that will resonate with decision-makers.
In order to craft the right strategy, we workshop:
- The target audiences: to clearly define the target audiences, whether that be healthcare professionals, policy-makers, patients, payers or the general public.
- The key messages: to craft compelling language that tells an important, evidence-based story and resonates with the target audiences.
- The priority channels: to choose the most effective channels for reaching and engaging with those audiences, including industry media, digital channels like email and social media, policy, and events.
Delphi method & the suite of multi-channel activities
A range of activities can be conducted after the Delphi method has been used to generate data, to bring the challenge at hand to life for key audiences and impress on them the need for change:
- Content creation: high-quality, engaging content designed in multiple formats for different channels, including videos, infographics, case studies and podcasts.
- Media engagement: securing opportunities for press coverage and public discussion of the Delphi consensus results and recommendations.
- Policy support: developing business cases, model care pathways and policy white papers to lay out a clear path to change.
- Events: using existing speaker platforms to foster dialogue in the community, and/or organising dedicated events to galvanise the support of key decision-makers.
Creating lasting change with the Delphi method
Leveraging the insights gained from the Delphi method, targeted and impactful communications campaigns can support meaningful change and improve patient outcomes.
By combining expert opinion with effective communication strategies, lasting positive impact on healthcare can be achieved.
About us
With over 50 manuscripts published in peer-reviewed journals, Triducive has extensive experience in developing and delivering communications strategies to amplify the results of a Delphi consensus.
Our team of healthcare experts, scientific writers and communications campaigners – experienced in several therapeutic areas – offer tailored advice and a unique approach to achieving your unique objectives.
Contact us for more information about the Delphi method and amplification campaigns.