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Gaining HCP Insights & Engagement Post-Covid

2nd March 2023

Gaining HCP Insights & Engagement Post-Covid   At the height of the COVID-19 outbreak many non-essential healthcare services were stopped in order to free up capacity to treat COVID-19 patients. Due to this there are now backlogs to access treatments across a number of therapy areas such as oncology (particularly detection of cancers) and non-essential…

Step-by-Step Guide to Using the Delphi Technique

22nd December 2022

What is the Delphi Technique? The Delphi Method, or Delphi Technique, is a process used to help determine the outcome of a project based on rounds of questionnaires given to authoritative figures in a particular topic, who can offer their expert opinions freely thanks to using anonymous responses. The Delphi Method seeks to ascertain the…

The Advantages and Disadvantages of the Delphi Method

14th October 2022

The Advantages and Disadvantages of the Delphi Method   In this article Triducive explain the Delphi method advantages and disadvantages to help you decide if this approach is well suited for your research question or problem.   What is the Delphi consensus method? The Delphi method, also known as the Delphi process or Delphi technique,…

The Importance of Real-World Data and Real-World Evidence

12th October 2022

The Importance of Real-World Data and Real-World Evidence   Real world data (RWD) are data which relates to patient health and the care which they receive. It encompasses any data that is not sourced from randomised controlled trials within controlled settings. RWD provides a deeper understanding on patient pathways, treatments, and subsequently the patient experience…

What Is The Delphi Method & Why Should We Use It In Healthcare?

17th August 2022

What Is The Delphi Method & Why Should We Use It In Healthcare?   The Delphi communications method has become a far reaching and useful approach for many applications, across many sectors, including healthcare. This established communications technique is a systematic process for developing and measuring group consensus. It is used when decisions are required,…

Using Delphi Consensus to Address Market Access Challenges

13th May 2022

Using Delphi Consensus to Address Market Access Challenges   Market Access: Where are we now?   Understanding and demonstrating the value of medical innovations to gain and maximise patient access to them continues to be a significant and ongoing focus for most organisations in our industry. This view is supported by 3 key trends that we think…

Is Clinical Practice a Science or an Art?

26th April 2022

Is Clinical Practice a Science or an Art?   As a non-medic, this is a question that I have asked numerous healthcare professionals over my career. I have received many illuminating responses and the simplest one that I understood was that medicine is the application of experience to the specific (patient-centred) clinical situation being faced…

Getting Healthcare Advocacy Right For Pharma & MedTech

30th March 2022

Practical support and tools, based on Triducive’s experience of over 100 advocacy-developing campaigns with business teams in healthcare. Any market in any sector is fundamentally comprised of a network of stakeholders, whose behaviours define choices, purchasing decisions and consumption of products or services. The driver of these behaviours is a complex mix of what’s needed,…