lightbulb on a tablet

Blog

Is Clinical Practice a Science or an Art?

26th April 2022

Is Clinical Practice a Science or an Art?   As a non-medic, this is a question that I have asked numerous healthcare professionals over my career. I have received many illuminating responses and the simplest one that I understood was that medicine is the application of experience to the specific (patient-centred) clinical situation being faced…

Getting Healthcare Advocacy Right For Pharma & MedTech

30th March 2022

Practical support and tools, based on Triducive’s experience of over 100 advocacy-developing campaigns with business teams in healthcare. Any market in any sector is fundamentally comprised of a network of stakeholders, whose behaviours define choices, purchasing decisions and consumption of products or services. The driver of these behaviours is a complex mix of what’s needed,…