Using Delphi Consensus to Address Market Access Challenges
Using Delphi Consensus to Address Market Access Challenges Market Access: Where are we now? Understanding and demonstrating the value of medical innovations to gain and maximise patient access to them continues to be a significant and ongoing focus for most organisations in our industry. This view is supported by 3 key trends that we think…
Is Clinical Practice a Science or an Art?
Is Clinical Practice a Science or an Art? As a non-medic, this is a question that I have asked numerous healthcare professionals over my career. I have received many illuminating responses and the simplest one that I understood was that medicine is the application of experience to the specific (patient-centred) clinical situation being faced…
Getting Healthcare Advocacy Right For Pharma & MedTech
Practical support and tools, based on Triducive’s experience of over 100 advocacy-developing campaigns with business teams in healthcare. Any market in any sector is fundamentally comprised of a network of stakeholders, whose behaviours define choices, purchasing decisions and consumption of products or services. The driver of these behaviours is a complex mix of what’s needed,…